Outdoor Industry

Outdoor Industry

Schöffel is a high-end outerwear company that focuses on technical gear. I created dealer catalogs, POP displays, consumer catalogs—you name it. Whatever they needed I created.

For the consumer catalogs, I used photos from a Sun Valley Heli Ski tour and shot the product myself in my studio. To keep the clothing shots fresh and animated, I used leggings stuffed with cotton fill and wire, and posed them to give them life. For the dealer catalogs, I commissioned a local artist to paint scenes from the Sun Valley area using the colors from the Schöffel line.